The Boloto Exchange is the world's first fully electronic advertising exchange. The Exchange offers participants the ability to select and bid on their exact audience during specific events. With unlimited criteria variables to choose from, the Exchange provides the unique freedom to deliver product, service, message, brand, promotion, offer and interaction to a desired audience as never before.

From the fully automated Exchange interface, advertisers select from multiple event channels of Web, Media, Search, Networks, Financial and Communication. Their exact audience is then defined with up to nine degrees of specificity. These interactive experiences within the Web Your Way are delivered virtually one-on-one for unmatched durations in the advertising industry.

Another industry first, Boloto has created the ability for Exchange members to calculate their true ROI in real-time with the use of a proprietary education and charting program. The Advertiser Cost Index (ACI) provides all, sophisticated or novice, the determination of factual campaign results with responsive actions to maximize results immediately.

Eliminate the guess work of advertising. Finally the web is delivering on the promise of old; advertising via the Internet is more specific than radio, television and print.